Guest blog by Laurence N. Smith
Since Gwen Dungy’s fantastic blog about me, I have heard from several former colleagues who just wanted to say hello and catch up, and some who wanted to know what the fantastic thing was all about. Among the callers were some who asked what I thought would be the best advice to a new or aspiring student affairs vice president. And since my daughter, a prominent business consultant, unknowingly to me shared Gwen’s blog with some individuals in her network, it opened the door for a few who asked for advice for their own future success.
My first vice presidency was at Chicago State University in 1969. At 29 years of age, I was the youngest administrator by many years. Times were difficult, and especially difficult for students of color who comprised 80 percent of the student body!
Among students, faculty, and administrators there existed a downbeat atmosphere concerning just about everything. The president was focused on bringing in new young talent to change that condition. The litany of what was wrong with the University was a long series of frustrations. I learned very fast never to ask my colleagues, “How are you?”
It was then that I decided that when anyone asked \how I was that my reply would be “fantastic.” I realized that in the culture of the University it was an unusual reply. I decided to make it even more energized to have greater impact. The simple “fantastic” was replaced by a vigorous “FAANTASTIC!”
In the early years the reply shocked people and opened the door to exploring change when they asked me why I felt fantastic. It didn’t affect everyone, but even those who thought it was an over-the-top reply were curious why I felt that way or wanted to test if I was in touch with reality. It enlarged the view and discussion about the University.
Where it had the most significant impact was on students. For student leaders—the student newspaper reporters and editors, the captains of athletic teams, and others—my feeling fantastic helped them feel fantastic. It fostered a new level of enthusiasm and discussion about the opportunities that were ahead if they embraced the efforts necessary for getting a college degree. What they experienced, they shared. It caught on.
And when I became vice president for university marketing and student affairs at Eastern Michigan University, it had the same impact.
It still sparks curiosity and engagement. Try it out for yourself. When you are asked, “How are you?” respond “fantastic” or “FAANTASTIC.” No matter who you are and what you do, it still works.
Laurence N. Smith is a founder and Senior Partner of New Campus Dynamics with 40 years of experience as a senior university administrator and as a national leader in higher education. He is emeritus Vice President for University Marketing and Student Affairs at Eastern Michigan University. Among his extensive activities, he was founder and chair of the NASPA National Academy for Leadership and Executive Effectiveness and executive editor of NASPA’s online management magazine. In 1999, he was named a NASPA Pillar of the Profession, and in 2002, he was the recipient of the Fred Turner Award for Outstanding Service to NASPA, the equivalent of a Lifetime Achievement Award in the student affairs profession.
Gwen Dungy 