In describing associative thinking as a strength of people with autism, a researcher described how one could easily create new coding language. For those who associate things in a particular way, it is not considered “creating” a new language, but rather the fact that one language is known means, “you’re just putting new words on the old thing.”
This comment brought to mind how lightly some of us in higher education rename programs and practices in order to reflect the jargon of the day, the buzz words, or what’s trending. The old thing is capriciously relabeled as if it’s something new without appreciable change or progression to legitimate the change. We should be wary of mislabeling because when we do have something innovative to share, it may be ignored because of our previous practice of adding names without substance.