David Keymer on Student Affairs: We’re All in the Same Business

I recently had the opportunity to talk with David Keymer, who served as a chief student affairs officer at SUNY Utica Rome; California State University, Stanislaus; and Zayed University (Dubai and Abu Dhabi) from 1983-2004. Over the next few weeks, I will be sharing some of the wisdom gleaned from David’s experience in student affairs across these varied institutions.

“And, by the way, guys, you do student affairs, too, you know.”

A good faculty member is an aid to retention and to recruitment because other people hear about them. But anyone on campus—whether working there, studying there, or just visiting—can be an aid to recruitment and retention as well.

Some parents come to campus trying to decide whether they want their children to go there or not. They don’t arrive on campus and ask, “Where is the Dean of Students Office?” or “Where is the Office of the Vice President for Student Affairs?”

They’re walking along; they see a grounds person planting something. They talk to them briefly, notice if they seem proud of their work. The parents walk on, there’s a campus police officer, they talk to the officer. They meet a professor, students. Everywhere they go, they’re imbibing a message about the campus.

So, what you want to do is get the same message across to everyone: “We really are all in the same business and we all sink or float by doing it well.”

I spent an awful, awful lot of time on my job networking, and I would say to anyone who wants to move up in the field of Student Affairs, you need to realize that everybody in your college or university is ultimately in the same business, and you can find a way to communicate that to them. You need to make connections.

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